Montag, 28. Oktober 2019
ukFPT INDUSTRIAL CONFIRMS ITS COMMITMENT TO ART DURING LUCI D´ARTISTA AND ARTISSIMA ART EVENTS
bodohann, 12:50h
FPT Industrial, a leading brand in the powertrain sector with its beating heart of its production in Turin, has partnered with Artissima to present a special project by Christian Holstad that combines art and sustainability, and is a Main Sponsor of the new installation by Roberto Cuoghi for Luci d'Artista Turin, October 23th, 2019
Turin, Oval Lingotto (pavilion entrance)Press Preview - Thursday, 31 October 2019Open to the public -1 to 3 November 2019 LUCI D´ARTISTA Roberto Cuoghi - M I R A C O L AEdited by Carolyn Christov-BakargievTurin, Piazza San CarloOpening - Tuesday, 29 October 2019, 7.30 pm Public display 29 October - 12 January 2020FPT Industrial, the global powertrain brand of CNH Industrial, and Main Sponsor of the Italian Pavilion at the Biennale Arte 2019, has strengthened its commitment to supporting contemporary art during two exceptional art events in the city of Turin: Artissima and Luci d´Artista. The company, a leader in the powertrain sector with the beating heart of production precisely in Turin, is recognized worldwide for its state-of-the-art »green factory».
The collaboration with Luci d'Artista and Artissima confirms the Brand´s vision towards increasingly focused support for cultural projects that address innovation, research and sustainability. »This is an important opportunity for our Brand to support the cultural life of our home city; something we hold close to our values and our vision,» states Carlo Moroni, Head of Communication, FPT Industrial. »Christian Holstad´s project at Artissima tells the story of FPT Industrial´s constant commitment to sustainability, a necessary goal for a Brand that produces cutting-edge engines that are increasingly respectful of the environment. On the other hand, the project by Roberto Cuoghi, due to its visionary nature and its link with Leonardo da Vinci, a historical figure capable of looking to the future and to innovation in a unique way, could not have found a more enthusiastic partner in us».CHRISTIAN HOLSTAD, Consider yourself as a guest @ Artissima FPT Industrial has become a Partner of Artissima 2019, presenting the installation Consider yourself as a guest (Cornucopia) by Christian Holstad (born in 1972 in Anaheim, California).
Invited to participate by Milovan Farronato expressly because of his focus on consumer issues and their impact on the world, the American artist has created a large cornucopia, the ancient symbol of good fortune and abundance, produced entirely with plastic waste. The historical meaning of this iconic image is thus distorted by the artist, thereby acquiring an unprecedented negative sense of »excess».
The project is a reflection of the urgency required to address sea and ocean pollution around the world, literally »bringing to the surface» an extremely current issue, rather than leaving it hidden beneath the seabed. »A past neighbor had a sign on their door which read ´Consider yourself a guest´. I walked past it every day for years and it became an unintended mantra,» says Christian Holstad. »Our dependence on plastics is not sustainable. Its effects are swelling into continents in our waters.
Turin, Oval Lingotto (pavilion entrance)Press Preview - Thursday, 31 October 2019Open to the public -1 to 3 November 2019 LUCI D´ARTISTA Roberto Cuoghi - M I R A C O L AEdited by Carolyn Christov-BakargievTurin, Piazza San CarloOpening - Tuesday, 29 October 2019, 7.30 pm Public display 29 October - 12 January 2020FPT Industrial, the global powertrain brand of CNH Industrial, and Main Sponsor of the Italian Pavilion at the Biennale Arte 2019, has strengthened its commitment to supporting contemporary art during two exceptional art events in the city of Turin: Artissima and Luci d´Artista. The company, a leader in the powertrain sector with the beating heart of production precisely in Turin, is recognized worldwide for its state-of-the-art »green factory».
The collaboration with Luci d'Artista and Artissima confirms the Brand´s vision towards increasingly focused support for cultural projects that address innovation, research and sustainability. »This is an important opportunity for our Brand to support the cultural life of our home city; something we hold close to our values and our vision,» states Carlo Moroni, Head of Communication, FPT Industrial. »Christian Holstad´s project at Artissima tells the story of FPT Industrial´s constant commitment to sustainability, a necessary goal for a Brand that produces cutting-edge engines that are increasingly respectful of the environment. On the other hand, the project by Roberto Cuoghi, due to its visionary nature and its link with Leonardo da Vinci, a historical figure capable of looking to the future and to innovation in a unique way, could not have found a more enthusiastic partner in us».CHRISTIAN HOLSTAD, Consider yourself as a guest @ Artissima FPT Industrial has become a Partner of Artissima 2019, presenting the installation Consider yourself as a guest (Cornucopia) by Christian Holstad (born in 1972 in Anaheim, California).
Invited to participate by Milovan Farronato expressly because of his focus on consumer issues and their impact on the world, the American artist has created a large cornucopia, the ancient symbol of good fortune and abundance, produced entirely with plastic waste. The historical meaning of this iconic image is thus distorted by the artist, thereby acquiring an unprecedented negative sense of »excess».
The project is a reflection of the urgency required to address sea and ocean pollution around the world, literally »bringing to the surface» an extremely current issue, rather than leaving it hidden beneath the seabed. »A past neighbor had a sign on their door which read ´Consider yourself a guest´. I walked past it every day for years and it became an unintended mantra,» says Christian Holstad. »Our dependence on plastics is not sustainable. Its effects are swelling into continents in our waters.
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